How to Protect E-commerce Websites from Hackers?

Leaking online e-stores’ data is a very common news to hear nowadays but still many people are not aware of its horrific consequences. Information like credit card details, personal contact details of the customer or the sellers’ business data can be used for criminal purposes if lands in wrong hands. We have reached times where online shopping is considered the most convenient way to make purchases but if the e-commerce website lacks in terms of security, the shoppers are at grave risk. Continue reading “How to Protect E-commerce Websites from Hackers?”

What to Avoid when Designing Mobile Version of a Website?

The number of people that use smartphones for accessing the web is constantly increasing. So, designing websites just for desktops can make it difficult for businesses to reach the defined goals. The surge in demand for responsive website design services is the direct outcome of the rising popularity of various smart mobile devices. Responsive web design aims at providing a good user experience across all devices that can be used to access the website. Continue reading “What to Avoid when Designing Mobile Version of a Website?”

How Web Design Impacts Content Marketing?

Websites have become one of the most efficient tools for brand promotion. When a person visits a website, web design is noticed first. It matters a lot when it comes to overall user experience. There are many factors that define the user experience of a website. The way a website showcases content is also one of such crucial factors. Your content marketing services are not going to work unless you have a great design to complement that. Let’s see how web design influences content marketing. Continue reading “How Web Design Impacts Content Marketing?”

How to Make an Engaging E-commerce Website that Hooks Your Customers?

It’s not rocket science to build an e-commerce website but yes, creating an engaging one is something that needs to be done quite scrupulously. E-commerce website development needs professional knowledge to understand what features make an online store engaging for the targeted section of customers. Have a glance at some of such features. Continue reading “How to Make an Engaging E-commerce Website that Hooks Your Customers?”

How is Digital Marketing Beneficial for Start-Ups?

If you are a start-up organisation and need to run your business with some long strides then running your own start-up is no small feat. There are a zillion things that need core attentions. Every day, there are new brands that are being launched and they are striving to keep pace with the dynamic customer behaviour. Continue reading “How is Digital Marketing Beneficial for Start-Ups?”

Reach Your Audience Through PPC Management Services

PPC or Pay per click services is one of the most extensively used methods of paying for advertisement on the web in present days. Continue reading “Reach Your Audience Through PPC Management Services”

How to Use Social Media to Build Brand Image

The world has become more social today; social networking sites play significant roles in the market to promote any products and services. Social Media has shown immense growth in the last few years with having more platforms like; Facebook, LinkedIn, YouTube, Twitter, Instagram, Google+, and much more. Continue reading “How to Use Social Media to Build Brand Image”

Some Myths about Affiliate Marketing You Need To Know

There are several myths about affiliate marketing that keeps on making rounds on the internet. Many people claim to have good returns on their affiliate marketing ventures while others are still hesitating from investing in it due to some myths that are believed to be true by and large. In this post, we will debunk those myths one by one. Continue reading “Some Myths about Affiliate Marketing You Need To Know”

Some Lesser-Known but Powerful AdWords Features

Since its inception, Google AdWords has been the base of online success of countless businesses. Effective use of this tool allows you to outrank your competitors by bringing in more leads. But not many people realize that they are not utilizing some very effective features of this promotional tool. In fact, many people just don’t know about the existence of these features. Have a look- Continue reading “Some Lesser-Known but Powerful AdWords Features”

How SMO can Strengthen Your SEO Efforts?

Though social media optimization was developed to work independently from search engine optimization but now the scenario has been changed. Digital marketers and SEO professionals across the world are using SMO for boosting their SEO campaigns. Continue reading “How SMO can Strengthen Your SEO Efforts?”